De Beers Group is an international corporation that specialises in diamond mining, diamond exploitation, diamond retail, diamond trading and industrial diamond manufacturing sectors.
The company is active in open-pit, large-scale alluvial and coastal. It operates in 35 countries and mining takes place in Botswana, Namibia, South Africa, Canada and Australia.
At De Beers, we cut all our diamonds for maximum beauty, not weight. The polished shape and faceting style of every diamond is determined by the shape of the original diamond in the rough. Our diamond cutters individually examine each rough diamond to determine which cut will maximise their unique beauty. Just as a sculptor can take a piece of marble and hone it into a work of art, so a combination of technical expertise and talented artistry is required to cut a diamond so that it reflects light and achieves exceptional sparkle
Inspired by the ancient appreciation of rough diamonds as a symbol of power, long before they became a symbol of love, the Talisman collection accentuates their raw beauty. Remaining unpolished as nature intended her work’s of art, we set each using our pioneering serti poinçon technique to lift them to the light.