At De Beers, we cut all our diamonds for maximum beauty, not weight. The polished shape and faceting style of every diamond is determined by the shape of the original diamond in the rough. Our diamond cutters individually examine each rough diamond to determine which cut will maximise their unique beauty. Just as a sculptor can take a piece of marble and hone it into a work of art, so a combination of technical expertise and talented artistry is required to cut a diamond so that it reflects light and achieves exceptional sparkle