Unlike photographs, wedding videos allow viewers to hear and see the emotion in moments. Whether it’s the tears in the bride’s eyes as her mother helps her put on her gown or the hilarious stories from the best man’s speech, these sounds and sights can be captured in video form.
Story-Telling Style
From choosing five different types of peonies to deciding between endless macaroon flavors, wedding planning can be a full-time job. However, it’s important to make all of your decisions carefully. That includes deciding what video style you want for your big day.
One of the most popular wedding videography styles is a short form edit. These videos are typically 3 – 5 minutes long and can be shared on social media or enjoyed on the go.
This type of film usually features a mix of formal and candid shots, as well as a range of emotions from your loved ones. It’s a great way to relive your day and share the love with those who couldn’t be there.
A documentary cut is a more detailed version of your day that’s more similar to a movie. Your videographer will edit the footage to preserve continuity and create a narrative feel. They might use color grading to give your video an old-school vibe or even black and white, for a more dramatic effect.
Social Media Friendly Edits
If you want your clients to be able to share their wedding video online, it must look and feel professional. For this, opt for close-ups and candid shots, powerful emotions, humor, and tender moments. This will help them make their wedding video a hit on social media.
A seasoned editor knows how to craft a wedding video that flows and keeps viewers engaged. They can do this by introducing scenes that build anticipation, such as quiet moments of the venue before guests arrive or close-ups of the bride and groom’s wedding attire.
Another way to keep the audience engaged is by incorporating cinematic editing techniques. These include a type of music, visual effects, and editing style that are reminiscent of films. By drawing inspiration from a variety of sources and striking the right balance between creativity and consistency, you can create a unique editing style that sets you apart in the industry. This is how you’ll carve out a distinct niche for yourself as a wedding videographer.
Mixed Media Style
Wedding videography has roots that go back before the digital camera. Back when 8mm film was the main way to capture moving images, enterprising individuals began to use their family film cameras at weddings. Unfortunately, these cameras were limited to 4 minutes of film at a time and required expensive processing to make full use of the film.
Assemblage, collage and mixed media are 3-dimensional sculptural forms of art where found objects are glued to the canvas or paper. For this type of art, a variety of tools can be used, from common inks and acrylic paints to charcoals and pencils that require no solvents to activate.
Mixing wet and dry mediums is an essential technique in mixed media painting, as it allows artists to build layers of visual interest that play into contrasts and hues. Try experimenting with wet and dry materials on a small scale, like adding a pencil drawing to a dried watercolor painting, or look at the work of veteran mixed media artists for inspiration.
