Having a visionary mentality and always thinking ahead of his time it’s how Alexandre Corrot, Djula’s designer and artistic director, revolutionized the jewelry industry with his creativity and his style.
He broke the traditional jewelry idea by launching a glam-rock trend known as the « barbed wire » collection.
It's not a coincidence that Alexandre Corrot is so found of the "Art Nouveau" as it was a great part of art in the 20’s. He has an adventurous and delicate style and this is how his obsession for sleek and graphic lines were shown in all of his collections.
He played a big part in converting the jewelry sector from its typical look allowing it to become more urban.
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